The hallmark of a lasting innovation is when businesses outside of its immediate industry leverage that technology as a core component to their customer offering. Consider when companies adopted telephone at scale by outsourcing customer service to call centres. Or when physical retail started selling goods with e-commerce as a channel. That technology became irrevocably woven into those businesses.

Grow Your Own Cloud (GYOC) has been developing green data applications since 2018. Our mission is to make the exponential rise in data benefit the planet. So we combine DNA data storage technology with plants and trees, to enable regenerative data storage.